How to Manage Innovation in Your Organisation | Dr. David Cropley | Live Webinar

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Imagine that you are responsible for an organisation whose core business depends on fossil fuels – an airline, for example. Imagine that your airline spends, let’s say, $1 billion per annum on fuel. If you could find a way to save 3-4% on your fuel costs (i.e. $30-$40 million dollars per annum) would you be interested? Or imagine that you run a global fleet of delivery trucks. What if you could make one simple change in how your trucks are routed that would save you millions of dollars each year? Lastly, imagine if you could reduce the take-off weight of your fleet of aircraft by as little as 20Kg per flight. Across an annual schedule of thousands of flights per year, this could represent a net reduction of hundreds of thousands of kilograms. Would you be interested?

These are all real examples of creative ideas that have been applied in real business organisations to achieve massive increases in efficiency and decreases in operating costs. All of the ideas are themselves simple, but required the combination of an identified need, and a creative solution concept. All business problems are like diseases! They have symptoms, and they have root causes. A common mistake that we make is to identify and treat only the symptom, and not the underlying cause. This is like taking aspirin to treat a toothache. It masks the pain for a while, but doesn’t fix the problem. Innovation is about identifying the right problem – the underlying cause – and finding effective, novel and elegant solutions.

In this webinar, you will learn about the importance of innovation for modern business organisations. We will discuss the role of managers and business leaders in supporting creative problem solving and business innovation. This will include how to get the best out of the individual staff, and how to create a company culture that favours innovation. We will look at tools that support organisational innovation, and how to measure your company’s capacity for innovative problem solving.
[6:00:16 PM] kn.kashif Sarfraz: Why is innovation critical to business growth and survival?
What individual and organisational parameters determine innovation success?
What tools and processes support effective organisational innovation?
How is an organisation’s capacity for innovation measured and improved

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