How to Use Shopee, Lazada and GA4 Data to Grow Your Ecommerce Revenue

Most ecommerce brands in Southeast Asia have access to more data than they know what to do with. Shopee Seller Centre, Lazada Seller Centre, and GA4 all generate detailed performance data every day. The problem is not access to data — it is knowing which numbers to look at, what they mean, and what to do about them.

In this video we cover how to read your Shopee, Lazada, and GA4 data together to make better decisions about products, promotions, advertising, and growth strategy.

What we cover:

Which metrics in Shopee and Lazada Seller Centre actually matter for revenue growth
How to read your GA4 acquisition report to see which channels generate revenue, not just traffic
How to build a conversion funnel in GA4 to identify exactly where buyers are dropping off
How to calculate real margin per order using your actual payout data
How to connect your Shopee and Lazada data with GA4 to get a complete picture of your business
The four questions to answer in your monthly data review
Read the full article: https://iboostonline.com/blog/how-to-use-ecommerce-analytics-to-grow-revenue

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