TATA MOTORS | HORIZONEXT | TVC | PERFORMANCE | OFFICIAL VIDEO | PR | ADVERT | CM | PRODUCT VIDEO

Tata Motors' HorizonNext strategy:

"Tata Motors' HorizonNext is a comprehensive business strategy that aims to transform the company into a world-class automotive manufacturer. Launched in 2013, HorizonNext is focused on delivering innovative products, enhancing customer experience, and improving operational efficiency. The strategy is built around four key pillars:

1. *Introduction of new products*: Launching new and exciting vehicles that meet the evolving needs of customers.
2. *Enhancement of customer experience*: Improving sales, service, and ownership experiences through digitalization and customer-centric initiatives.
3. *Improvement of quality*: Focusing on quality and reliability to build trust and loyalty with customers.
4. *Operational efficiency*: Streamlining processes and reducing costs to achieve operational excellence.

Through HorizonNext, Tata Motors aims to become a leader in the Indian automotive market and a significant player in the global industry, while delivering sustainable growth and profitability."

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