Switching Consumer Habits Using Community Principles | Polina Ross

Learn why a grocery store chain chose to go down the path of investing into building its own community of food lovers. Find out how this strategy drove reappraisal from customers that changed consumer habits, proved ROI of the program, and circumvent freedom within an enterprise structure.

Polina Ross is a community manager and community builder. Having previously worked on communities in the publishing sector and legal industry, she is now in retail to build and manage customer experience in community spaces — bunch and teambunch at Woolworths. Recently, Polina moved to the US for family, and she's a lover of learning new tech tools, dogs, books, and naturally, food.

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