ROLEX PEPSI GMT V. TUDOR PEPSI GMT | LIQUOR RUN

In this episode, Christian and Rolly dive into the brand new Rolex / Tudor GMT Basel World releases.

LETTER FROM CHRISTIAN: I am incredibly sorry for the miscommunication about this Rolex Datejust seen in the wristwatch check. The mail had just been opened and this watch was among several others awaiting packaging. Walking by, my dad honestly mistook this watch for my personal Datejust (as many know, it’s not common to see one) and strapped it on to record. I assure you that the watch was not harmed in any way and is currently in its proper place awaiting service. I would also like to assure everyone that this is not a regular practice at Theo & Harris. No one at Theo & Harris has ever worn a watch in for service for pleasure. We handle each watch - service or inventory - with extreme care and we value each owner and viewer tremendously.

If anyone has any questions or would like to discuss this further, we encourage you to email anna@theoandharris.com to communicate about this.

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**ROLEX PEPSI GMT V. TUDOR PEPSI GMT | LIQUOR RUN**

In this week's episode of LIQUOR RUN, Christian and Rolly dive into the two sister releases from Rolex and Tudor at Baselworld 2018 - the Pepsi GMT.

Ever since the discontinuation of the steel, Pepsi bezel GMT Master II, Rolex fans have been chomping at the bit to see the thing reintroduced. They almost got their wish a couple of years ago, when Rolex introduced a ceramic bezel Pepsi GMT...in white gold only. This year, however, we all got what we'd been asking for, albeit on a jubilee bracelet instead of the Oyster like everyone had been anticipating.

The thing is, though, Rolex wasn't the only brand to release a Pepsi bezel GMT this year. Tudor, Rolex's sister company, also released one in the form of a Black Bay GMT. The Tudor is more classically designed, more of a throwback in aesthetic than the Rolex, which definitely feels like an evolution of the Pepsi GMT concept. Not to mention, the Tudor is significantly more affordable than the Rolex, so that certainly helps.

The crazy thing, with respect to price, is the fact that Tudor seems to be Rolex's way of bringing younger, newer people into their brand without diluting their brand equity in the process (looking at you, Vacheron).

Видео ROLEX PEPSI GMT V. TUDOR PEPSI GMT | LIQUOR RUN канала Theo and Harris