Google Ads Audience Targeting & Audience Manager Strategy - Google Ads Audience Tutorial in 2022

Audience insights is a tool that shows you useful information about the people in your remarketing lists to help you locate new audiences. Audience insights can help you locate audiences connected to your "All converters" remarketing list to widen your targeting or change your bids to better reach these high-performing audiences if you're utilizing Google Ads conversion monitoring.

Major Benefits Include:
-Expand your ad group targeting by finding new and relevant consumers.
-Your remarketing lists are made up of demographics, locations, devices, and interests.
-Make educated judgments on how to target your advertisements, how to set bids, and more.
-Increase sales by attracting new clients who are likely to convert on your website.
-Compare the demographics of your remarketing lists to the broader population.

Advertisers can broaden their ad group targeting and alter bids particularly to drive those potential new consumers (with comparable characteristics to the sample segment) to the top of their business's funnel after they have a better understanding of their customer base.

When the audience is the company's biggest revenue-generating client segment, the insights reported become even more valuable.

TABLE OF CONTENTS:
-0:00 - Why are audiences important in Google Ads?
-1:27 - How to add audience targeting in Google Ads
-5:17 - How to access Google Audience Insights
-8:12 - How to apply audiences from Google Audience Insights
-9:45 - Outro, please subscribe!

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Видео Google Ads Audience Targeting & Audience Manager Strategy - Google Ads Audience Tutorial in 2022 канала Ray Sawvell