How to Be Persuasive by Google's Group Product Manager

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In this workshop, Tyler Odean, Group Product Manager at Google, did a whirlwind tour of our cognitive biases and the psychology of decision making (drawing heavily from Thinking Fast & Slow) to help frame a set of practical tips and tricks for making your arguments as persuasive as possible.

Being effective as a Product Manager requires influence without authority - convincing a broad portfolio of stakeholders to work together on a shared vision. The true secret to herding cats is to convince the cats to herd themselves!

Tyler is a Group PM at Google. He leads a team of 9 PM's working on Chrome, and leads Google's hiring committee for product manager job candidates. He has over 8 years of product management experience at Google, starting as one of the first APM interns in 2008.
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