The Beatles are preparing to welcome fans

The Beatles are preparing to welcome fans into one of the most important buildings in their history, as Apple Corps Ltd. announces the first ever official Beatles fan experience.

The project, titled The Beatles at 3 Savile Row, will open in 2027 and transform the group’s former headquarters into a multi-level attraction filled with rare archive material, recreated studio spaces and access to the rooftop where the band made music history.

The address at 3 Savile Row in London’s Mayfair district is already a magnet for fans who gather outside daily. It served as one of Apple Corps’ earliest headquarters in the late 1960s, became the studio base where Let It Be was recorded, and provided the setting for the band’s final public performance on 30 January 1969.

That rooftop concert, later revived for new audiences in Peter Jackson’s Get Back, has long been out of reach to the public.

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