FIRED: Jaguar Cans Ad Agency Behind Controversial Rebrand

Jaguar has officially cut ties with the ad agency behind its heavily criticized rebrand, which many say abandoned the brand’s heritage in favor of a confusing, “woke” identity shift.

From the removal of the iconic Jaguar growler badge to the bizarre “delete ordinary” and “live vivid” campaign, the move left enthusiasts baffled and resale values reportedly dropping. Now, Jaguar seems to be course-correcting—but is it too little, too late? What does the iconic British brand need to do to get back on track? Let us know in the comments and watch our initial coverage of Jaguar Type 00 on Mecum in the Morning: https://youtube.com/live/AVZ8TegHWH8.

-----------------------------------------------------------------------------------------------------------------

Jaguar Type 00: https://youtube.com/live/AVZ8TegHWH8
Auction Results: https://www.mecum.com/auctions/houston-2025/
Other Upcoming Auctions & More: https://www.mecum.com

-----------------------------------------------------------------------------------------------------------------

Thanks for watching! Please like and subscribe for more video content from Mecum Auctions, the leader in live auctions for vintage, classic, collector, exotic and muscle cars, trucks and motorcycles.

Watch this 1966 Ford GT40 Mk1 Road Car $7,040,000 next: https://www.youtube.com/watch?v=NQICWDOe1gM
-----------------------------------------------------------------------------------------------------------------

Follow Mecum Auctions Everywhere:
Facebook: https://facebook.com/mecumauction
Instagram: https://instagram.com/mecum_auctions
TikTok: https://www.tiktok.com/@mecum.auctions
Twitter: https://twitter.com/mecum

https://www.mecum.com/lots/1143385/1969-plymouth-hemi-road-runner-coupe/?aa_id=680860-0

Видео FIRED: Jaguar Cans Ad Agency Behind Controversial Rebrand канала Mecum Auctions