What happens when a Product-Led org launches a solutions partner program…

Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with service providers to support their extensive customer base or break into new markets?To answer this, I asked Alec Biedrzycki, Head of Partner Marketing @ Jasper.ai. Al cut his teeth in partnerships at people-driven org HubSpot. Then Al went to product-led SaaS rocket ship Airtable. Now, he’s with one of the most excited products in Ai… ‍But, what Al will explain in this episode is - just because the product-led strategy is working so well does not mean a partner program is going to have immediate success. ‍PLG products bring inherent challenges to partnering with service providers. ‍We’ll explain… ‍

Read the full article: www.partnerhub.app/blog/the-intersection-of-product-led-and-partnerships-led-for-better-or-worse

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