Unused ITV Hearts ident - LWT (1999)

At this stage, we're clearly further into the game of ident tennis as this is very similar to what eventually made it to air. Note the use of a more stripped-down variation of the piano-led jingle.

Cast your eyes also on this screengrab, taken at the logo transition: https://i.imgur.com/wxlI7oy.jpg. Might those be the LWT logo colours, hastily edited out? After all, if you need to change something quickly, the old "white flash" transition is a forgiving technique (see Perfect Day).

Designed by English & Pockett with music by David Dundas.

Видео Unused ITV Hearts ident - LWT (1999) канала JX866