Introduction to McClelland Motivation Theory

McClelland's motivation theory, developed by David McClelland, focuses on three fundamental motivators: achievement, affiliation, and power. According to this theory, individuals possess varying degrees of these motivators, influencing their behavior and performance in the workplace. Those driven by achievement seek personal excellence and enjoy challenging goals, often displaying a strong drive to succeed.
Those motivated by affiliation value relationships, collaboration, and a sense of belonging. Power-oriented individuals are motivated by influence and control, seeking positions of authority and recognition. Understanding and aligning these motivators with job responsibilities can lead to enhanced employee engagement, job satisfaction, and overall performance.

Видео Introduction to McClelland Motivation Theory канала Galton College