The Man Who Wanted Pepsi’s $32,000,000 Jet

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This is the story of a man, a commercial, and a $32 million jet.

The year is 1995, and #pepsi launches an ambitious marketing campaign. Among T-shirts and sunglasses, one outlandish prize stands out: a Harrier Jet for seven million Pepsi Points.

A young man watches and wonders, 'What if?'"

Meet John Leonard, a 21-year-old business student with a bold idea. John found that it was possible to buy an unlimited amount of Pepsi Points for 10 cents each, so long as he combined them with just 15 points from buying actual Pepsi products.

Could John actually get this jet?

John rallies investors, raises the funds, and sends a check for $700,008.50 to Pepsi.

Pepsi had no intention of giving him a plane.

John ends up suing Pepsi and accuses them of breach of contract, fraud, deceptive and unfair trade practices, and misleading advertising.
The Pentagon even chimed in on this in 1997, when spokesman Ken Bacon said "It would not be possible for the company or any private citizen to purchase their own Harrier "Jump-Jet," regardless of the reason."

Apparently it would also cost millions to maintain the jet every year.

The judge ruled in favor of Pepsi, saying that "[n]o objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet".

So, John never got his jet.

Pepsi re-released the commercial saying that the jet would take 700 million points.

Видео The Man Who Wanted Pepsi’s $32,000,000 Jet канала Grant