L’Oréal buys majority stake in Innovist to push India growth #Shorts

L’Oréal has signed an agreement to acquire a majority stake in Innovist, the Indian digital-first personal care group behind Bare Anatomy and Chemist at Play. The founders will stay on as minority shareholders, and L’Oréal gains rights to buy out the rest later. The deal signals a big push into India’s fast-growing beauty market and could reshape local brands.

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