How to Drive More Conversion with a User-Focused Content Matrix by Carolyn Lyden

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We've just conducted a webinar "How to Drive More Conversion with a User-Focused Content Matrix"

Find out how you may improve your content marketing strategies, book a personal demo here:
https://is.gd/UsYISY

During the webinar, we covered such questions as:

1. Why the topic cluster model is good for SEO but not always great for the website visitor
2. Targeting the imaginary user by creating features- vs benefits-focused content
3. How to create a user-focused content matrix that lets you plan your brand content editorial calendar around both the user and the search results;

We need your feedback, guys! 😊 Please, leave your comments and impressions

Here are some article related to this webinar which can be helpful for you :

1. Successful Keyword Mapping In 5 Easy Steps: How To Create A Site Structure With Our Clustering Tool: https://is.gd/gMVvSa

2. How to Create a Site Structure based on Semantics: https://is.gd/dqBd2S

3. How To Increase The Text Relevance Of Site Pages: Serpstat Text Analytics Tool: https://is.gd/dUEKZN

4. 5 Ways To Improve Your Current Website Traffic: https://is.gd/3dFYvi

And several articles suggested by Carolyn Lyden:

https://www.impactbnd.com/blog/what-are-topic-clusters
ttps://unbounce.com/conversion-rate-optimization/confirmation-bias/
https://kinsta.com/blog/features-vs-benefits/
https://keysplashcreative.com/features-vs-benefits-how-theyre-different-and-why-it-matters-in-marketing/
https://www.wordstream.com/blog/ws/2018/02/28/pain-points

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Видео How to Drive More Conversion with a User-Focused Content Matrix by Carolyn Lyden канала Serpstat