Getting Podcast Sponsorships 2018

Today I want to talk to you about podcast sponsorships. It's also called monetization. There are many different ways you can describe “sponsorship”. In some circles it can be called “monetization” while others just call it “advertising” or “spot” sales.

Why are podcast sponsors important for you to consider?

Before I answer this questions, you may have your own questions regarding sponsorships, like:

Do I need to have thousands upon thousands of downloads to start getting sponsors?

The answer to this is “no!”

In this particular instance, we're going to be looking at large and small numbers.

I'm also going to share with you recent research results from Nielsen ratings that give you a better understanding of how people listen to podcasts and why advertising is important.

In this recent study, people who were surveyed based on the podcasts they are listening to were questions on how advertising plays into their podcasts listening.

As of December 8, 2017--when this this report was released, Nielsen surveyed about 7,000 people that listen to podcasts. These are some of the findings they extrapolated:

Effectiveness of advertising inside of podcasting:
70 percent of the ads and sponsorships increased listeners brand awareness.

This is something that is very interesting to me because I hear in podcasting spaces all over that sponsorships or ads can be really annoying. But according to this study, respondents say that advertising generally has positive reaction.

78 percent of the people who listen to podcasts say they don't mind sponsored ads because they know the sponsors are supporting the podcast.

83 percent of the respondents said they love the host's natural reading of spots, commercials, sponsorship or something like an endorsement for their podcasts.

74 percent said that the sponsor was a good match for the show content.

70 percent said spots increased brand awareness to new products and new services.

62 percent said the ad sponsor made them consider new products or services. Also, ads performed better in the middle of the podcasts versus a pre-roll ad sponsorship.
The study also revealed that 66 percent of the people who responded to the survey they said they tune in to learn something brand new.

So whether that you are doing a true crime podcast, a podcast about fantasy football, a podcast about photography, a podcast about social media--people are tuning into podcasts because they want to learn something brand new.

Lastly, nearly half of the audience chose podcasts to basically relax or learn something new.

📌 READ MORE ON THIS TOPIC HERE:
https://www.theshanman.com/blog/tips-for-getting-podcast-sponsors

📌PODCAST SPONSORSHIPS FREE E-BOOK: 6 CLEVER WAYS TO MONETIZE YOUR PODCAST:
http://www.theshanman.com/p/6-clever-strategies-to-monetize-your-podcast

You can read the full study here:
http://rainnews.com/nielsen-survey-of-7000-podcast-listeners-shows-ads-are-effective-drive-purchase-intent-lift/

⬇️⬇️⬇️⬇️⬇️ More helpful resources below! ⬇️⬇️⬇️⬇️⬇️

📌💥GRAB A COPY OF MY FREE QUICKSTART GUIDE TO STARTING YOUR OWN PODCAST:
http://www.theshanman.com/p/quickstart-guide-to-podcasting

📌LISTEN TO MY PERSONAL DEVELOPMENT PODCAST, WHERE I INTERVIEW MUSICIANS LIKE PHIL LABONTE OF ALL THAT REMAINS, JAMEY JASTA OF HATEBREED, CARLA HARVEY OF THE BUTCHER BABIES, ROB RIVERA OF NONPOINT AND MORE:
https://www.theshanman.com/pages/podcast

Видео Getting Podcast Sponsorships 2018 канала Shannon Hernandez