Have you ever wondered why your competitor's website

Have you ever wondered why your competitor's website looks terrible but still ranks above your practice consistently?
They're getting more patients and you're sitting there wondering what the heck is going on.
The reality of it is that google does not care how pretty your website is.
Most of the time, that ugly site is an old website.
They've been around longer, and Google rewards history.
If you have a newer website, the way you get around this is by focusing on how other sites link to you.
Backlinks build your online authority and your domain authority.
Another thing is brand presence.
That dentist might just be well known in your area.
They're mentioned in other places online, they have a social media following, and people are actually searching their name.
Google sees that and it plays into their influence.
And then there's content.
That ugly website might have all the right information Google wants to see.
Meanwhile, your modern site looks clean but it's generic.
It's missing the details that actually matter.
The ugly site could have more pages targeting the exact services people are searching for in your area.
Now look, having a beautiful website is not a bad thing.
It helps with perception and it can convert visitors better once they land on it.
But the biggest thing is being found in the first place.
#localseo #dentist #dentaltoks #marketing #dentalmarketing

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