Stop treating AI chatbots and site search as separate data sources

Whether someone uses your search bar or AI chatbot, it's ALL search traffic that deserves the same optimization approach. Most marketers wrongly categorize chatbot interactions as "direct traffic" instead of recognizing the search intent.

The fix: Optimize content holistically across all search touchpoints. Your site search, chatbot responses, and Google rankings should align with the same strategy.

Customers don't care which tool they use - they just want answers.

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