1979 Jack Daniel's Old No7 vs Modern. What's a Dusty Jack and Coke taste like? Is it better? #Jack

Charcoal Mellowed. Drop by Drop.
With only the finest grains, pristine water from the Cave Spring Hollow,and mellowed drop-by-drop through sugar maple charcoal. We proudly age in new, handcrafted white oak barrels, the same way we’ve been doing for more than 150 years.

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https://www.jackdaniels.com/en-us/whiskey/old-no-7

And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today.

Jack & Cola
In 1907, Dr. Lyman Kelber of the Bureau of Chemistry and Soils was dispatched to the southern United States. It was here that he found that a proprietor of a soda fountain located near a military base that was serving cola to soldiers…who then mixed it with Jack. Dr. Kelber’s report on this exceptional use of soda was the first documented mention of Jack & Cola. Don’t hold your breath waiting for the last.

Our Founding
Jasper Newton Daniel, more commonly known as Jack, introduces the world to Old No. 7, his signature charcoal-mellowed Tennessee Whiskey.

CHARCOAL MELLOWING
1864
Jack leaves home and is taken in by Reverend Dan Call. At the Call family farm, he learns the art of whiskey making from the preacher and an enslaved man named Nathan “Nearest” Green. Jack would later hire Nearest as the Jack Daniel Distillery’s head distiller, what we call the Master Distiller today.

1866
The Jack Daniel Distillery is officially established, making it the very first registered distillery within the US, with Jack as the Master Distiller. The opening of his now-famous distillery would follow shortly thereafter, right next to Jack Daniel’s prime resource: the mineral-rich Cave Spring Hollow.

CAVE SPRING HOLLOW
1904
Old No. 7 takes a gold medal at the World’s Fair in St. Louis, Missouri. It’s the first of seven gold medals Old No. 7 is awarded.

Old No. 7 takes a gold

1906
After arriving at work early and unable to open his safe, Jack kicks it out of frustration and breaks his toe. The injury worsens and will eventually take his life.

1907
With no wife or children as heirs, Jack leaves his land and distillery to his nephew, Lem Motlow.

PROHIBITION
Master Distiller Jess Motlow and his older brother Lem Motlow see the distillery through its greatest challenges—Prohibition and the Great Depression

1911
Jess takes everything he and Lem learned from Jack and becomes the whiskey’s Master Distiller.

1919
The 18th Amendment is ratified and Prohibition becomes the law of the land. Jess can’t legally sell his supply of whiskey, so he stores it in warehouses in Birmingham, Cincinnati, and St. Louis. For several years, a whole lot of good whiskey winds up doing a whole lot of nothing.

1933
Prohibition is repealed and happy days are here again. But it would be several more years before Jess resumed production of Jack Daniel’s, as quality ingredients were in short supply post-repeal.

WWII
In the years following Prohibition, Master Distiller Lem Tolley helps the Jack Daniel Distillery weather the second of only two shutdowns in its history

1941
Lem commissions a life-size statue of Jack to be erected in front of the cave spring.

1942
A supply shortage makes Old No. 7 harder to come by, but savored all the more by those able to find it. Demand skyrockets

1944
WWII builds to a peak. During this time the distillery ceases production so that resources can be redirected to help serve the war effort.

1947
In a New York City bar, Jackie Gleason introduces Frank Sinatra to Jack Daniel’s Tennessee Whiskey. It’s the start of a friendship that will endure the ages.

JACK AND FRANK

1951
Rock n’ roll takes over the airwaves as production at the distillery inches closer to pre-Prohibition levels.

COMING OF AGE
Master Distillers Jess Gamble (’64-‘66) and Frank Bobo (’66-‘88) watch the brand come of age, overseeing Old No. 7’s transformation from a little known regional whiskey to an American icon as synonymous with rock and roll as the electric guitar.

1964
Jess helps make Jack Daniel’s iconic, black and white ad campaign famous. Remarked a Nashville Magazine reporter, “Using a reverse sophistication, the ads draw the eye like an old photograph of Abraham Lincoln.”

1966
The British Invasion. Future greats of rock and roll cross the pond and conquer the States. Already taken with authentic American blues, they also take to authentic American whiskey.

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