Facebook Creatives: Increase Relevancy Score Through Consumer Psychology | Alex Fedotov, AWasia 2019

Marketing is about understanding the customer to create niche Facebook creatives and ad copy. Alexandr Fedotov has created a fool-proof strategy driven by consumer psychology. Buckle up as he teaches his 5-step method into audience research and 7 powerful psychological angles to sell your product. Alexandr will share how he prevents "creative block" and sources endless ideas for ads. His method on accelerating the creative-testing process will help you validate scalable Facebook creatives. After he’s finished nailing out the process, he’ll show you how to find, train, and manage ad buyers and creative geniuses to help replicate his process!

Speech by Alexandr Fedotov
Founder, Facebook Ads Rockstars

Alex is a Facebook advertising connoisseur. He oversees over $40 million in profitable ad spend per year for both leading ecommerce brands and his own projects. He is the founder of Facebook Ads Rockstars, a community with 30,000+ members, and is also a Forbes Coaches Council member and contributor.

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