How to create a beauty and hair care brand with Dr. Kadian Pow

Today we delve into the essentials of creating a successful beauty brand. There are a lot of steps to take when setting up any business.  In an increasingly crowded beauty market, new entrants need to create a unique brand identity to succeed. if you want to create your new brand, just make sure you have everything you need at hand. You can't start packing the evening before a long journey. 

This podcast is a treat for you if you want to build a successful brand.
Bio:
Dr. Kadian Pow is a Jamaican-American ex-pat living in Birmingham, UK. She lectures in Sociolgy and Black Studies at Birmingham City University, where she teaches about Black Feminism, Popular Culture and Representation Discourse. She is also the Founder and Managing Director for Bourn Beautiful Naturals, a black-owned company create products for Afro textured hair and sensitive skin.

Inspired by her academic theory and teaching, BBN’s ethos is grounded in centering the needs of Black people, whose needs are often incidental for many larger companies. “Black women are usually the most readily connected to their entire community, so if I’m addressing their wellbeing, I am also helping them address the wellbeing of their children and their families too. I’m proud that we are a family brand”. Just as the products themselves were based on herself, family and friends so is the brand’s playful tone of voice. Kadian fuses her Jamaican, African American, and British cultures into the Brand’s identity.

Social media handles: @bbnaturalsuk on IG, Tik Tok, Twitter; Bourn Beautiful Naturals on Facebook, Pinterest, Youtube

Website URL: https://bournbeautifulnaturals.uk
To support this channel/content and to help keep it going, please put support Kassandra Lauren Gordon on Patreon: https://www.patreon.com/klgjewellery
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#beautyface #skincareproducts #beautybrand

Видео How to create a beauty and hair care brand with Dr. Kadian Pow канала Black Creative Handbook Podcast