Boohoo’s £1.24 Billion Revenue-Earning Marketing Strategy (Digital Marketing Deep Dive)
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~~~~~~
Join us as we take a deep-dive into Boohoo’s marketing tactics ——— Get a Free Marketing Review ➡️ https://exposureninja.com/ryt/review/
In this episode, we take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse.
Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. This time around, we’re focusing on five key areas.
- The user experience (UX) on Boohoo’s mobile website
- Their social media strategy
- Their influencer marketing strategy
- Their search strategy, both organic and paid
- Their YouTube strategy
We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns.
⏲ Timestamps
00:00 — Introduction
01:02 — Boohoo’s history
02:44 — Boohoo mobile site review
12:56 — Boohoo social media strategy review
15:09 — Boohoo’s 3 types of influencers
16:26 — Boohoo YouTube strategy review
17:56 — Boohoo search strategy review
22:25 — Boohoo paid search strategy review
24:57 — Key takeaways
🔗 Mentioned Resources
Boohoo - https://www.boohoo.com/
Boohoo 2020 Annual Report - https://www.boohooplc.com/sites/boohoo-corp/files/all-documents/result-centre/2020/boohoo-com-plc-annual-report-2020-hyperlink.pdf
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🔍 Get a Free Marketing Review
Are you struggling to get traffic to your website?
Are you struggling to convert your traffic into leads and sales?
We're here to help.
Get a FREE review of your website and marketing from our agency, the authors of the bestselling book, "How To Get To The Top of Google"
https://exposureninja.com/ryt/review/
🆓 Try SEMrush for Free (Exclusive to Fans of Exposure Ninja)
Visit the link below to try SEMrush — our favourite SEO tool — for free
https://thankyouninjas.com/
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
Stitcher: https://bit.ly/ENpodcastStitcher
👂 Never Miss Our Tips and Tricks
Twitter: https://twitter.com/exposureninja
Facebook: https://www.facebook.com/ExposureNinja/
Instagram: https://www.instagram.com/exposureninja/
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
Email us at office@exposureninja.com
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
#ExposureNinja #DigitalMarketing #BoohooMarketingStrategy #BoohooMarketingAnalysis
https://youtu.be/6tVwQmVFfM0
Видео Boohoo’s £1.24 Billion Revenue-Earning Marketing Strategy (Digital Marketing Deep Dive) канала Exposure Ninja
►► Join our Telegram channel: https://t.me/exposureninja
►► Join our Facebook group: https://www.facebook.com/groups/exposureninjadojo/
►► Try Semrush for FREE: https://thankyouninjas.com/
►► Try SE Ranking for FREE: http://bestninjatool.com
~~~~~~
Join us as we take a deep-dive into Boohoo’s marketing tactics ——— Get a Free Marketing Review ➡️ https://exposureninja.com/ryt/review/
In this episode, we take a deep dive into Boohoo’s digital marketing strategy and discover the tactics that helped transform the online fast fashion brand into a billion-pound retail powerhouse.
Our Head Ninja Tim explores Boohoo’s marketing strategy using the same framework we use to assess our clients’ marketing performance. This time around, we’re focusing on five key areas.
- The user experience (UX) on Boohoo’s mobile website
- Their social media strategy
- Their influencer marketing strategy
- Their search strategy, both organic and paid
- Their YouTube strategy
We also touch on the future of Boohoo and how the company can take things to another level. As always, the goal of these deep-dives is to provide actionable insights that you can apply to your own marketing campaigns.
⏲ Timestamps
00:00 — Introduction
01:02 — Boohoo’s history
02:44 — Boohoo mobile site review
12:56 — Boohoo social media strategy review
15:09 — Boohoo’s 3 types of influencers
16:26 — Boohoo YouTube strategy review
17:56 — Boohoo search strategy review
22:25 — Boohoo paid search strategy review
24:57 — Key takeaways
🔗 Mentioned Resources
Boohoo - https://www.boohoo.com/
Boohoo 2020 Annual Report - https://www.boohooplc.com/sites/boohoo-corp/files/all-documents/result-centre/2020/boohoo-com-plc-annual-report-2020-hyperlink.pdf
🎥 Enjoyed This Video? You'll Love These Too
🔟 Lessons Learnt From Peloton’s $360 Million Marketing Strategy [Digital Marketing Deep Dive]
https://www.youtube.com/watch?v=x0yCG1w7Np4
🛒 Unlocking Gymshark's £150 Million Marketing Strategy Success Story [Digital Marketing Deep Dive]
https://www.youtube.com/watch?v=uQ_rAb2qTNQ&t=1s
💷How The Hut Group Uses SEO to Turnover £1.1bn | Episode 162https://www.youtube.com/watch?v=cP53msdmAYA&t=14s
🥇 Digital Marketing Teardowns] Your Competitors... Exposed!
https://www.youtube.com/watch?v=B8zBDCfu9Ag&t=8s
👷♀️ How To Reverse Engineer Your Competitor's SEO
https://youtu.be/QF8NyzPNs30
🔑 How to Choose the Right Keywords for SEO
https://youtu.be/_2eAXgvFOkg
📄 How To Get Featured Snippets on Google
https://youtu.be/TytnOQ5Zbrk
🏃♀️ 5 Fast Ways to Increase Organic Traffic
https://youtu.be/aiL-4jAFf9I
🔎 How to Spy on Your Competitors' Digital Marketing Campaigns
https://youtu.be/SIsnHILfAwA
📈 5 Ways To Increase Your Website's Leads and Sales
https://youtu.be/EOeA5TsQ5JA
🚫 Why Your Website Is Getting No Sales
https://youtu.be/7gNoHU526iU
5️⃣ How To Create a Digital Marketing Strategy in 5 Steps
https://youtu.be/04eQCRypXeE
🔗 How To Build Links When You Have No Money
https://youtu.be/ULusyFACdnw
📝 5 Ways To Write Blogs for Boring Businesses
https://youtu.be/ULusyFACdnw
📺 How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
https://www.youtube.com/watch?v=9pCbNCtQS38&list=PL6KnGdn57AO8KP5fiwnzFCdYn-TVvs-LK
How To Increase Your Traffic
https://www.youtube.com/watch?v=rzxnwSR3i8A&list=PL6KnGdn57AO-GfI7YHWjk-QF8EagO3NdK
How To Increase Your Leads and Sales
https://www.youtube.com/watch?v=HUUl5adK89Q&list=PL6KnGdn57AO8vYwRxF3hN6OuJ50IB9y8u
🔍 Get a Free Marketing Review
Are you struggling to get traffic to your website?
Are you struggling to convert your traffic into leads and sales?
We're here to help.
Get a FREE review of your website and marketing from our agency, the authors of the bestselling book, "How To Get To The Top of Google"
https://exposureninja.com/ryt/review/
🆓 Try SEMrush for Free (Exclusive to Fans of Exposure Ninja)
Visit the link below to try SEMrush — our favourite SEO tool — for free
https://thankyouninjas.com/
🎤 Listen To Our Podcast
Spotify: https://bit.ly/ENpodcastSpotify
iTunes: https://bit.ly/ENPodcastItunes
Stitcher: https://bit.ly/ENpodcastStitcher
👂 Never Miss Our Tips and Tricks
Twitter: https://twitter.com/exposureninja
Facebook: https://www.facebook.com/ExposureNinja/
Instagram: https://www.instagram.com/exposureninja/
📧 Get in Touch
Have a question for our team?
Have a subject you'd like covered?
Email us at office@exposureninja.com
👋 Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, and website design and development.
#ExposureNinja #DigitalMarketing #BoohooMarketingStrategy #BoohooMarketingAnalysis
https://youtu.be/6tVwQmVFfM0
Видео Boohoo’s £1.24 Billion Revenue-Earning Marketing Strategy (Digital Marketing Deep Dive) канала Exposure Ninja
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