Why Most Ads Get Ignored in 2025, And What the Smartest Brands Are Doing Differently
In 2025, attention is the most valuable currency in marketing.
And most ads are still getting scrolled past in two seconds flat.
The truth?
We’re not just competing with other ads.
We’re competing with everything on a consumer’s screen:
Text messages. Maps. Reels. Traffic. Real life.
And yet, most brands still follow the same outdated playbook:
1. Launch creative
2. Hope it lands
3. Repeat
But consumers don’t engage with noise.
They engage with relevance.
With timing.
With moments that feel like they belong.
That’s the shift the smartest brands are making.
From attention-grabbing to attention-earning.
At Oongalee, we’ve seen the power of that shift:
- Our on-table screens earn 4.8x more engagement per visit than static menus
- Upsells surface naturally, when customers are most open to them
- Brands move from interruption to integration and get remembered for it
Because the difference between being seen and being acted on isn’t how loud your ad is. It’s whether it showed up at the right moment, in the right context.
In a market flooded with content, context is the new creative.
And that’s how the best brands win in 2025.
#Marketing #Advertising #Strategy #Branding #Media #Tech #Business #Growth #B2B #Innovation #MarketingStrategy #AttentionEconomy #RestaurantMarketing #DigitalAdvertising #B2BMarketing
Видео Why Most Ads Get Ignored in 2025, And What the Smartest Brands Are Doing Differently канала Oongalee Interactive Media, Restaurant Advertising
And most ads are still getting scrolled past in two seconds flat.
The truth?
We’re not just competing with other ads.
We’re competing with everything on a consumer’s screen:
Text messages. Maps. Reels. Traffic. Real life.
And yet, most brands still follow the same outdated playbook:
1. Launch creative
2. Hope it lands
3. Repeat
But consumers don’t engage with noise.
They engage with relevance.
With timing.
With moments that feel like they belong.
That’s the shift the smartest brands are making.
From attention-grabbing to attention-earning.
At Oongalee, we’ve seen the power of that shift:
- Our on-table screens earn 4.8x more engagement per visit than static menus
- Upsells surface naturally, when customers are most open to them
- Brands move from interruption to integration and get remembered for it
Because the difference between being seen and being acted on isn’t how loud your ad is. It’s whether it showed up at the right moment, in the right context.
In a market flooded with content, context is the new creative.
And that’s how the best brands win in 2025.
#Marketing #Advertising #Strategy #Branding #Media #Tech #Business #Growth #B2B #Innovation #MarketingStrategy #AttentionEconomy #RestaurantMarketing #DigitalAdvertising #B2BMarketing
Видео Why Most Ads Get Ignored in 2025, And What the Smartest Brands Are Doing Differently канала Oongalee Interactive Media, Restaurant Advertising
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