Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17

From mad men to math men. Cambridge Analytica first gained notoriety for their role in Donald Trump's presidential campaign. In the Online Marketing Rockstars Keynote | OMR17, Cambridge Analytica CEO Alexander Nix discusses big data, the methodologies and strategies used to identify people's behavior and how data analytics factors into political campaigns.

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Видео Alexander Nix: From Mad Men to Math Men | OMR Festival 2017 - Hamburg, Germany | #OMR17 канала OMR