Search Everywhere Optimization: The Evolving SEO Landscape

Episode #203 - Coalmarch's Derek Cummings joins the show to discuss the changing search landscape and its effect on pest and lawn marketing strategies. He covers the increasing integration of AI in search engines, a rise in search on social media directly and how not to get overwhelmed about being 'everywhere.'

Guest: Derek Cummings, Team Lead, SEO, Coalmarch

Hosts:
Dan Gordon, PCO Bookkeepers & M&A Specialists
Donnie Shelton, Triangle Home Services

#pmpindustryinsiders #searcheverywhere #digitalmarketing #seooptimization #artificialintelligence #businessgrowth #pestcontrol #lawncare #socialmediamarketing

In this episode we discuss:
-Our sponsors Coalmarch by Workwave and PestSure
-PMP Industry Insiders Peer Groups
-How customers are getting comfortable starting their searches outside of traditional search engines
-Why optimizing for traditional search engines only is not going to be enough
-The role of search listening tools
-How the younger generations think about search engines versus social for search
-How content quality is much more important now than content quantity
-Derek's take on the top platforms for pest and lawn companies
-The potential for service companies on TikTok
-AI search and several ways to optimize for it

For complete show notes and resources mentioned, visit: https://www.pmpindustryinsider.com/post/episode-203

Видео Search Everywhere Optimization: The Evolving SEO Landscape канала PMP Industry Insiders Podcast