How to Promote a Book Launch (and How BookBub Can Help!)

Are you planning to promote a book launch soon? There’s a wild amount of book promotion tactics you can try — but which will sell the most copies? Which will give you the best shot at hitting a bestseller list? And if you’re a traditionally published author, what marketing strategies can you implement in tandem with (or independent of) your publisher?
This video is presented by Diana Urban at BookBub, who will walk you through eight tips for promoting a book launch — from generating early buzz on social media to running ROI-positive promotions with BookBub.
If you’d like to skip around, here’s an outline of what you’ll find in the video:

Intro [00:00]

What Is BookBub? [00:55]

8 Tips for Promoting a Book Launch [01:30]

Understand your target audience [01:48]
Get blurbs from authors [03:47]
Get existing fans to talk about the preorder [05:37]
Discount an old book to get new readers [07:44]
Cross-promote the new book in your old books [09:13]
Target ad campaigns by author interest [10:22]
Use the preorder period to TEST TEST TEST [12:46]
Stack launch week promotions [14:21]

How an Author Launched a Bestseller [17:59]

Meet Brenda Novak [18:43]
Phase 1: Self-published a prequel [19:06]
Phase 2: Promoted the preorder [20:14]
Phase 3: Stacked launch day promotions [22:37]
Results: Hit the USA Today bestseller list [24:23]

Where to Learn More [24:43]

Видео How to Promote a Book Launch (and How BookBub Can Help!) канала BookBub Partners