The Truth Behind The Tragic Downfall Of The Ordinary - When Beauty Turns Ugly 💜 James Welsh

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The Ordinary skincare has undoubtably changed the way consumers buy and see, not just skincare but cosmetics in general, in so many ways.

Thanks to the Ordinary, Consumers understand that low price point doesn’t equal shit products and have a greater understanding of the ingredients in our products.

The ordinary was launched in August of 2016 and was Deciem's 11th brand, launching With a staggering 27 products.

CEO and co-founder of Deciem and the ordinary, Nicola Kilner, says that the ordinary was developed through a frustration with the lack of transparency in the cosmetic world. And focused on affordability and transparency.

The Ordinary had made Deciem an icon in the beauty world.
However, in 2018, little over a year since the Ordinary's launch, a phone cal from Co-founder Brandon Truaxe to Nicola Kilner, would start the tragic downfall of one of the biggest beauty brands of all time.
00:00 Intro
01:29 The Launch And Background Of The Ordinary
03:25 The Ordinary Founders
07:08 The Rise Of The Ordinary
09:06 The Fall Of The Ordinary
13:10 Deciem’s Brandon Truaxe Journey
16:54 Final Thoughts On The Ordinary
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For more videos about Korean skincare, k-beauty, hair tips and tutorials, skincare routines, product trials, Hauls, reviews, and lifestyle, then be sure to subscribe, and don’t forget to leave your questions down below!
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Remember that skincare is extremely personal to everybody's skin. What works for me, may not work for you. But I hope my videos give you some good ideas for products, techniques, and Ingredients to try.
Also, I'm obviously not a dermatologist or a doctor, so all opinions on products and anything else I'm presenting, are results and findings from my own experience and research.
And that's why I'm here, to share my research and my findings that go further than what is said on the bottle or Google!
But, everything I present is always a discussion for you to join in with :)
If you have any serious skin concerns, please see a dermatologist/doctor.
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Ad Disclaimer: The opinions expressed in my videos are all my own honest feelings. I will only work with brands and products that I truly love and use. Working with brands allows me to invest in my channel and create better quality videos for you guys :)

Видео The Truth Behind The Tragic Downfall Of The Ordinary - When Beauty Turns Ugly 💜 James Welsh канала James Welsh