How to email more (without burning your list) | Email breakdown with Heather Ritchie

In this episode, I’m joined by content marketing strategist and AI systems architect Heather Ritchie for a deep dive into one of her highest-clicked promotional emails.

We unpack why this bundle email worked so well, from the curiosity-driven subject line and playful copy to the clear call to action and transparent affiliate disclosures. Heather shares how she uses personality to stand out in crowded inboxes, why she emails almost every day, and how bundles and summits have become her biggest source of list growth. We also explore the role of AI in modern email marketing.

Timestamps:
00:00 – Introduction to Heather Ritchie
01:40 – The promotional email that generated strong clicks
03:00 – Writing subject lines that create curiosity without clickbait
04:30 – Affiliate disclosures and building trust with subscribers
06:30 – Branding, email design and staying recognisable
08:00 – Why bundles and summits are powerful list-building tools
11:00 – Adding personality to promotional emails
13:00 – Email templates, copywriting and learning from others
17:00 – Emailing daily and building the writing habit
18:00 – Using ChatGPT and Claude to write better emails
20:30 – What AI revealed about high-performing emails
24:00 – Why buttons outperform text links
26:30 – Letting subscribers opt out of launch emails
30:00 – Resource libraries, freebies and nurturing subscribers
33:00 – Getting more email replies and engagement
34:30 – The importance of being yourself in your emails
36:00 – List cleaning, unsubscribes and deliverability
38:00 – How often should you email your list?
39:00 – Repurposing content to save time

Find Heather:
https://writerslifeforyou.com

Видео How to email more (without burning your list) | Email breakdown with Heather Ritchie канала Vicky Smith