Carrie Gamper - TechTalks S03E09

Maximizing facility revenue requires moving beyond traditional "logo slapping" to create high-value, experiential brand integrations. Carrie Gamper of Base Sports Group joins Dan Roberge to break down the shift from static signage to strategic partnerships. They explore how facility leaders can leverage unique assets, from digital touch points to specialized gaming rooms, to attract national brands like Geico and Honey Stinger. This discussion offers essential insights for operations leaders looking to bridge the gap between facility management and sophisticated corporate sponsorship.

Video Chapters:
00:00 Introduction
00:14 The Role of Third-Party Sponsorship in Youth Sports
00:54 Strategic Alignment and Market Fit for Brands
01:31 The Evolution of Sponsorship: Beyond the Logo
02:16 Identifying and Activating Unique Facility Assets
03:00 Community Focus and Future Industry Partnerships

Meet our Guest:
Carrie Gamper of Base Sports Group connects youth sports facilities with national brands, to create modern, experiential sponsorship activations.

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