Brainstorming Creative Ideas. Beyond the Brief — Dr. Samuel Holtzman Pt.2 Heineken
How to get out of the box and generate ideas? How do you generate creative ideas? How do you design from a creative brief?
In this video, Dr. Holtzman (psychology of teaching) uses a Heineken commercial job to demonstrate how he gains clarity with clients in a meeting. Notice how he phrases his questions and how he is able to translate what clients say into clear creative objectives. "Trying to understand what's in somebody's head is what's behind this." - Dr. Holtzman
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Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Live Editor– Erica Pead
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely
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*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Видео Brainstorming Creative Ideas. Beyond the Brief — Dr. Samuel Holtzman Pt.2 Heineken канала The Futur
In this video, Dr. Holtzman (psychology of teaching) uses a Heineken commercial job to demonstrate how he gains clarity with clients in a meeting. Notice how he phrases his questions and how he is able to translate what clients say into clear creative objectives. "Trying to understand what's in somebody's head is what's behind this." - Dr. Holtzman
–
👉Subscribe: https://goo.gl/F2AEbk
We love getting your letters. Send it here:
The Futur
c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
USA
Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
https://goo.gl/bRt5qd
—
Love the content? Become a sustaining member for $5/mo today.
https://goo.gl/nwekfL
BOOKLIST –
Essential Reading for Creative Professionals: https://bit.ly/biz-booklist
Essential Design Books: https://bit.ly/futur-design-books
Kits & Proposals:
https://goo.gl/mSjuWQ
Visit our website:
https://www.thefutur.com
FREE resources:
https://goo.gl/Qh6gHr
Mandarin (Chinese) Subtitles on UiiUii
https://uiiiuiii.com/?s=the+futur
—
AFFILIATE LINKS*
🙏 Support The Futur by purchasing through our affiliate links:
Amazon: http://bit.ly/thefuturishere
Webflow: http://bit.ly/2EbET9l
Retro Supply Co.: http://bit.ly/2GW8gzR
Creative Market: https://goo.gl/g4jlTE
Design Cuts: http://bit.ly/2GSsAR3
✍️ Sharpen your skills by taking a course, using our affiliate links:
Skillshare: https://goo.gl/YCo2uT
School of Motion: http://bit.ly/futur-som
Bring Your Own Laptop Tutorials: https://byol.me/thefutur
🎧 Do you like the music? Check out the music libraries we use in our affiliate links below:
Epidemic Sound: http://share.epidemicsound.com/thefutur
Artlist: http://bit.ly/2uWdna7
Get our FAVORITE notebook from Baron Fig: https://baronfig.com/?ref=zQoKL
—
Futur Podcast on iTunes: 🎙
https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2
—
Host– Chris Do
Cinematography– Aaron Szekely, Mark Contreras
Live Editor– Erica Pead
Editor– Stewart Schuster, Mark Contreras, Aaron Szekely
Futur Theme Music – Adam Sanborne http://www.adamsanborne.com
Typefaces: Futura, Din, Helvetica Neue
Futur theme song— Adam Sanborne
Music by: @dcuttermusic / http://www.davidcuttermusic.com
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
Видео Brainstorming Creative Ideas. Beyond the Brief — Dr. Samuel Holtzman Pt.2 Heineken канала The Futur
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