How should marketers pick signals from social media?

Prof Anand Kumar Jaiswal is a renowned Professor of Marketing at the Indian Institute of Management Ahmedabad ( @IIMA-OFFICIAL ), a Research Fellow at the Snyder Innovation Management Center, @SyracuseU

His expertise extends to executive training and development programs for numerous Indian and multinational corporations, including @PepsiCo @Novartis #Fullerton #hdfclife ,#Daimler , Quess Corp Limited, Cummins India Limited, #iocl (Indian Oil Corporation Limited, Larsen & Toubro Limited (L&T), Life Insurance Company (LIC), Gorkha Breweries, and Hindustan Aeronautics Limited (HAL). He has also undertaken consulting projects and assignments for organizations like Sanofi-Aventis, Novo Nordisk, Novo Nordisk Region International Operations, General Electric, Institute of Design, Illinois Institute of Technology Chicago, and Research International.

Dr. Jaiswal's research achievements are widely recognized. He has received numerous awards, including the Distinguished Young Professor Award at IIM Ahmedabad and finalist recognition for the Skolkovo Best Paper Award. He is a prolific author of impactful case studies, several of which have become bestsellers at Harvard Business Publishing . These cases are used in classrooms and corporations around the world

Prof Jaiswal holds a PhD or FPM from XLRI Jamshedpur

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