Data Manager API Efficiency and new Features - Ads DevCast E2

AI is reshaping marketing, but here’s the truth: Good AI requires good data.

If you’re still juggling different schemas and ingestion pipelines for Google Ads, Google Analytics, and Display & Video 360, you’re likely spending more time on maintenance than on strategy. In episode 2 of Ads DevCast, Product Manager Melissa Ng explains how we are simplifying this process with the Data Manager API.

Instead of managing multiple connections, the API provides a single, secure front door for your first-party data. By streamlining the foundation, teams can dramatically reduce engineering effort and focus on what really drives growth: fueling Google AI with stronger data signals.

Watch this clip to see how the Data Manager API helps you onboard faster and build the data foundation needed for the age of AI.

Видео Data Manager API Efficiency and new Features - Ads DevCast E2 канала Google Advertising and Measurement Developers