A Tale of Two Book Launches

Should you sell your book at 99 cents at launch and go for maximum downloads and sales rank, or attempt to sell your book at full price from the start? The self-publishing community has strongly believed for the last 7+ years that hitting a high sales ranking with low-priced downloads at launch was the best method to get long-term traction. Today, I analyze two totally different launches that happened in January of 2020. The results will SHOCK you. Really.

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