Why Misalignment Isn’t Just Messy. It’s Expensive.

In many firms, sales and marketing still operate in silos. Marketing is optimizing for MQLs. Sales is chasing deals. And no one’s accountable for what happens in between.

That disconnect is internal, but many times it's felt by the buyer.
And it shows up in stalled deals, mismatched expectations, and lost momentum.

Alignment isn’t a handoff. It’s a shared system.
Shared goals. Shared messaging. Shared responsibility for moving fast when it matters most.

For firms building a modern growth engine, that alignment isn’t optional. It’s operational.

#MarketingAndSales #RevenueAlignment #B2BMarketing

Видео Why Misalignment Isn’t Just Messy. It’s Expensive. канала OTM