Has The U.S. Fallen Out Of Love With Instant Coffee?
Americans drank an estimated 517 million cups of coffee daily in 2022 spending almost $110 billion on the beverage that year. Cold brews, expresso-based beverages and perfectly roasted beans are among the top drinks for today’s coffee aficionados trying to get their caffeine fix. But one segment of the U.S. market has given up ground. Instant coffee, the kind that dissolves in hot water, has seen consumption fall to just 4% of American coffee drinkers. By comparison instant coffee accounts for about 25% of the coffee consumed globally. Nescafé, Swiss-based food giant Nestlé’s largest coffee segment, is one of the world’s biggest coffee brands. Worldwide one in seven cups of coffee consumed is a Nescafé.
Chapters:
0:00-2:37 Introduction
2:38-5:16 Chapter 1 - Instant coffee boom
5:17-7:58 Chapter 2 - The global market
7:59-11:52 Chapter 3 - Future growth
Produced by: Shawn Baldwin
Edited by: Marc Ganley
Supervising Producer: Jeniece Pettitt
Camera: Peter Scheid
Additional Footage: Getty Images, Blue Bottle Coffee
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview and save 50% with discount code EARLYBIRD: https://cnb.cx/3TSmIfX
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
Has The U.S. Fallen Out Of Love With Instant Coffee?
Видео Has The U.S. Fallen Out Of Love With Instant Coffee? канала CNBC
Chapters:
0:00-2:37 Introduction
2:38-5:16 Chapter 1 - Instant coffee boom
5:17-7:58 Chapter 2 - The global market
7:59-11:52 Chapter 3 - Future growth
Produced by: Shawn Baldwin
Edited by: Marc Ganley
Supervising Producer: Jeniece Pettitt
Camera: Peter Scheid
Additional Footage: Getty Images, Blue Bottle Coffee
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to land your dream job in 2024? Take CNBC’s new online course How to Ace Your Job Interview and save 50% with discount code EARLYBIRD: https://cnb.cx/3TSmIfX
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
#CNBC
Has The U.S. Fallen Out Of Love With Instant Coffee?
Видео Has The U.S. Fallen Out Of Love With Instant Coffee? канала CNBC
Показать
Комментарии отсутствуют
Информация о видео
Другие видео канала
Why The World Relies On ASML For Machines That Print ChipsHow Silicon Anode Batteries Will Bring Better Range To EVsHow Nvidia Grew From Gaming To A.I. Giant, Now Powering ChatGPTIs The Steel Bubble About To Pop?How Visa Became The Most Popular Card In The U.S.Why Vertical Farms Are Moving Beyond Leafy GreensWhat It Takes To Become A Pilot — inside United's SimulatorWhy The Boeing 737 Max Has Been Such A MessThis Overlooked Energy Source Could Supply 50% Of ElectricityHow LVMH Became A $500 Billion Luxury PowerhouseHow Walmart Is Betting Big On Stores To Catch Amazon In E-commerceHow To Clean Up The World’s Most Polluted RiversHow Liquidating Unwanted Goods Became A $644 Billion BusinessJeff Bezos In 1999 On Amazon's Plans Before The Dotcom CrashHow Tesla Is Quietly Expanding Its Energy Storage BusinessHow Car Safety Became A Major Selling PointWhy Georgia Is Becoming America’s New Movie-Making CapitalWhy Starship Is The Holy Grail For SpaceXHow Tesla’s Battery Mastermind Is Tackling EV's Biggest ProblemWhy The EV Industry Faces A Global Nickel ShortageHow American Taxpayers Pay Billions To Fund NFL Stadiums