Marketing Your Private Practice | Tips for Getting Clients

Marketing Your Private Practice | Tips for Getting Clients

FREE Guide: Start a Private Practice in Counseling:
https://tinyurl.com/y9ek9en8

In this video Dr. Marie Fang offers help for marketing your private practice and tips for getting clients when you're just starting out in private practice.

Video on Finding Your Niche:
https://youtu.be/bh6bJRb7iwQ

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This video is geared for therapists of all kinds, including psychologists, MFTs, LPCCs, social workers, and others in the clinical counseling field.

Welcome to Private Practice Skills! I’m Dr. Marie Fang, psychologist in private practice. I post videos offering tools I learned the hard way about starting and growing private practice so that you don’t have to.

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Music Credit:
"Verge" by Ikson
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This video is not intended as professional or legal advice. Be sure to seek the services of a professional if you are in need of them.

Be sure to watch all the tips to learn about the best tools for psychotherapy marketing!
You’re ready to get started in private practice, but how do you get clients to find you? In this video I go over my top tips for marketing your private practice when you’re first starting out.

When I first started out in private practice I got all kinds of advice from other therapists about how to get more clients. I found myself running around like a chicken with its head cut off trying to do ALL the things that my colleagues had found helpful for building their practice.

Let me help you out real quick: DON’T DO THAT!

There’s all kinds of advice out there these days about how to grow your practice, but much of it takes a “one size fits all” approach. This can leave people feeling deflated when this approach doesn’t give them the same results as it did for someone else. Even worse, it doesn’t create space for us to leverage our individual strengths.

With that said, you absolutely do need a marketing strategy to grow your private practice. Here are some tips to help you develop your marketing strategy to get more counseling clients:

1. Narrow your Niche
In order to target your marketing approach, you need to know your niche. The idea is that you’ll have more success casting a smaller net targeted to a specific group who wants to meet with YOU. I’ll link to one of my videos outlining an exercise to help you narrow your niche.

2. Identify where your target market hangs out
I don’t mean this in a creepy way, but for example, if you’re following a colleague’s advice to build a Facebook marketing campaign and your target market is older adults, you may not be very successful because your ideal clients are not likely to be hanging out on Facebook. Put yourself in your ideal client’s shoes and ask where those individuals spend their time - whether online or in-person.

3. Target your Marketing
Rather than trying to use every marketing strategy under the sun, put some elbow grease into the areas identified in step 2. This might take a bit of research and networking, but it will pay off in the long-run.

4. Solve a Problem
Sometimes marketing can feel like we’re flailing our arms at the world like, “Hi! I’m here! Send me clients!” And it can feel a bit sleazy. Instead, Offer ways to solve a problem for someone.

5. Utilize low Hanging Fruit
If you’re just starting out, I always suggest utilizing any “free trial” you can get your hands on. Psychology Today is one of the more popular outlets, but there are an array of others. (Type “Find a Therapist” in Google and a list will pop up) You might also try paying for a few months if no free trial is available. This is a form of market research to see which directories are worth paying for. Once your trial is up, you can decide which options make sense to continue paying for.

Be sure to do the math here! I’ve had colleagues cancel their Psychology Today listing because they are only getting one referral every month or two. Mathematically, that’s a terrible reason to cancel!

Of course, there is so much more to marketing, but these tips should get you off the ground seeing clients without feeling totally overwhelmed.

Hopefully these tips help the process of marketing your private practice feel a bit more manageable for you.

Видео Marketing Your Private Practice | Tips for Getting Clients канала Private Practice Skills