Brain researcher Alan Sanfey on why it is so hard to make the green choice

Why is it so hard to make the right decision, the decision that is most sustainable and best for society? Every day we face numerous choices: what to eat, who to trust. How does this work in our brain? And how do professionals make choices between profit and sustainability? Learn from brain researcher Alan Sanfey all about sustainability and decision-making.
Alan Sanfey is professor at the Donders Institute and the Behavioural Science institute and director of the Decision Neuroscience Laboratory. He investigates both the psychological and neural bases of decision-making by combining the methods of behavioral experiments, functional brain imaging, and economic modelling.

Making the Green Choice | Lecture by brain researcher Alan Sanfey and communication expert Noelle Aarts
Tuesday 7 February 2018 www.ru.nl/rr/greenchoice

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Видео Brain researcher Alan Sanfey on why it is so hard to make the green choice канала Radboud Reflects