Zinio and Scroll Motion Execs on How to Make an App (Media Beat 3 of 3)

In the final installment of this week's Media Beat interview, we asked Doug Carlson of Zinio and John Lema of ScrollMotion for tips for magazine publishers looking to create digital products and iPad apps. "The first thing that challenges publishers is really their workflow process," said Carlson. "We'd look first and say can we create something that's going to be scalable, affordable and usable really across platforms." Added Lema, "There's not a one-size-fits-all solution, just like there's not a one-size-fits-all solution to magazines today."

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