How to use HubSpot to improve your webinar strategy

Want to turn webinars into a powerhouse for lead generation and nurturing?

MarTech contributor Ali Schwanke is a HubSpot consultant and marketing strategist, and she's always talking with clients about this! So let’s dive into actionable strategies you can use to streamline workflows, boost attendance and deepen post-event engagement — all while keeping your tech stack simple.

Below are just a few of the systems Ali and her team use to turn webinars into growth engines — but seeing how they work matters. The full video walks through the exact workflows, tools, and behind-the-scenes tweaks to make it happen.

Integrating Zoom with HubSpot

Syncing registrations directly into HubSpot preserves critical UTM data, replacing vague “integration” sources with clear campaign insights. This means no more guessing which promo channels drive sign-ups — you’ll see exactly where registrants came from, empowering smarter promotion decisions.

LinkedIn Events paired with UTM tracking

By embedding tracked links into LinkedIn event invites, you’ll not only create a frictionless experience and simplify invites for your audience, but also gain visibility into LinkedIn’s impact on registrations.

Automated workflows drive engagements

Imagine triggering personalized LinkedIn connection tasks for webinar registrants who came from LinkedIn, complete with pre-built search links to eliminate manual profile hunting. Combine this with tailored email sequences that ask registrants, “What do you hope to learn?” to spark pre-event dialogue and tailor content to their needs.

Post-webinar segmentation in HubSpot

Filter attendees by specific metrics to customize follow-ups, while non-attendees get re-engagement paths. This ensures no lead falls through the cracks—and every interaction feels intentional.

From preserving UTM data to hyper-targeted LinkedIn outreach, these tactics turn webinars into scalable growth engines. Ready to see the step-by-step setups? Watch the full video for tools, workflows, and templates to put these ideas into action — no fluff, just results.

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Видео How to use HubSpot to improve your webinar strategy канала MarTech