How to rank in Google AI (AI Overview + AI Mode)? Answer from Google

Google just ended the debate on AEO/GEO and other junk words.

Google AI Search (AI Overview + AI Mode) consists of two things:
1. Retrieval Augmented Generation (RAG) → Retrieve documents from Google index
2. Query Fanouts (Query Augmentation)

Google clearly mentioned "Apply SEO best practices to rank in AI Search," and there is no other specific technique and process.

Effective SEO strategies help in AI search over any so-called AEO/GEO hacks.

Google also mentioned that LLMs.txt files don't give any further advantage.

For content, Google is using the term "non-commodity content" that is unique and helpful to the user.

Google is also emphasizing building websites that are agent-friendly and following protocols like WebMCP, UCP that helps agents better understand your website.

Видео How to rank in Google AI (AI Overview + AI Mode)? Answer from Google канала Semantic SEO