BJ Fogg: Individuals Must Change Habits for Better Health

BJ Fogg, Director of the Stanford Persuasive Technology Lab, was the first of three speakers on the subject of changing behaviors and changing policies at the 2011 Stanford GSB Healthcare Summit.

In his address, he focused on behavior change at the individual level and the essential steps for people to build new habits.

Видео BJ Fogg: Individuals Must Change Habits for Better Health канала Stanford Graduate School of Business