People-Centric Change: The End of Linear Thinking | Professor Julie Hodges

That famous statistic, that 70% of organisational transformations fail, turns out to have no evidence behind it whatsoever. So says Professor Julie Hodges @DurhamBusinessSchool , and she should know.

As Professor of Organisational Change at Durham University Business School, and with 20 years of commercial experience at PwC and Royal Bank of Scotland, Julie is one of the world's leading authorities on how organisations change, and why it so often goes wrong.

In this episode, Mark Blackwell and Julie explore why the tidy, linear models of change that most organisations still rely on are no longer fit for purpose, and what a more honest, people-centred approach actually looks like in practice.

In this episode:
00:00 The myth of the 70% failure rate
02:07 What is a linear model of change, and why is it no longer enough?
06:34 Change is messy, and that is normal
07:32 What to do on Monday morning when change is imposed
09:39 The importance of sense-making and emotional engagement
12:56 Why resisters often have the best ideas
14:51 AI and the new urgency of change management
16:13 Co-creation versus design by committee
17:48 The role of HR in leading change
20:06 Moderna's radical approach to AI and HR
21:36 Moving from linear to cyclical thinking
24:17 The skills managers need most
26:20 Julie's books

Connect with Professor Julie Hodges:
🔗 LinkedIn: https://www.linkedin.com/in/julie-hodges-9787836/
Julie's books mentioned:
📖 People-Centric Change
📖 Managing and Leading People Through Change (3rd edition)

About Arkaro Insights
Arkaro Insights is the podcast for leaders navigating change, complexity and transformation in B2B industries including agriculture, food and chemicals. Hosted by Mark Blackwell, founder of Arkaro, each episode brings together leading thinkers and practitioners to explore what it really takes to build organisations that adapt, innovate and grow.
📺 Subscribe on YouTube: www.youtube.com/@Arkaro
🎧 Audio: https://arkaroinsights.buzzsprout.com/
🔗 LinkedIn: https://www.linkedin.com/company/13988025
🌐 Website: www.arkaro.com
#changemanagement #organisationalchange #leadership #transformation #peoplefirst #businessstrategy #Julie Hodges #ArkaroInsights
Connect with Arkaro:

🔗 Follow us on LinkedIn:
Arkaro Company Page: https://www.linkedin.com/company/arkaro
Mark Blackwell: https://www.linkedin.com/in/markrblackwell/
Newsletter - Arkaro Insights: https://www.linkedin.com/newsletters/arkaro-insights-6924308904973631488/

🌐 Visit our website: www.arkaro.com

📺 Subscribe to our YouTube channel: www.youtube.com/@Arkaro

🎧 Subscribe to our podcast - Arkaro Insights:
Amazon Music: https://music.amazon.com/podcasts/26cab414-20eb-4eb8-bc3d-58bbb3688f4c/arkaro-insights
Apple Podcasts: https://podcasts.apple.com/gb/podcast/arkaro-insights/id1632595171
Deezer: https://www.deezer.com/us/show/3844917
Spotify: https://open.spotify.com/show/1qjJfHlMWYc933TG1RrLoe
YouTube Music: https://music.youtube.com/playlist?list=PLxrrQWlBBXiFDUeSDGUwa9QCvaUKR2AgA

📧 For business enquiries: mark@arkaro.com

💬 Share your thoughts in the comments below

Arkaro is a B2B consultancy specialising in change management, innovation, and commercial excellence for the agriculture, food, and chemicals industries. Using our collaborative "do it with you" approach, we work alongside clients to deliver sustainable, value-generating solutions. We don't just coach—we get on the pitch with you.

Видео People-Centric Change: The End of Linear Thinking | Professor Julie Hodges канала Arkaro Insights: Adapt and Thrive in Complexity