Brand Is a Revenue System: Why Emotion Still Wins in the Age of AI | Adam Morgan

What happens to branding when AI can generate endless content instantly?
In this episode of The Next Decision, Mike Sweeney sits down with Adam Morgan, VP of Brand at Twilio and author of Sorry Spock, Emotions Drive Business, to unpack why emotion still drives decision-making in business, even in an increasingly automated world.
They explore:
• Why brand is a revenue system

• The false divide between creativity and performance marketing

• How AI is increasing the value of originality and emotional storytelling

• Why most B2B marketing becomes forgettable

• What great brands understand about human psychology

• Why emotional resonance creates long-term business growth
Adam explains why the future belongs to companies that understand humans better, not just companies that automate faster.

Видео Brand Is a Revenue System: Why Emotion Still Wins in the Age of AI | Adam Morgan канала Decision Counsel