Pouring Purpose: How Granny Squibb’s Blends Heritage, Flavor & Impact

Kelley McShane, the co-owner of nostalgic iced tea brand Granny Squibb’s, discusses her journey into the beverage industry and her role in reviving and growing Granny Squibb’s. She discusses the New England-based iced tea brand’s mission-driven approach and how it emphasizes a grassroots growth strategy focused on the region before national expansion. Kelley also explains how the brand’s nostalgic packaging and premium ingredients help it stand out and her commitment to building a sustainable, socially impactful beverage company.

Видео Pouring Purpose: How Granny Squibb’s Blends Heritage, Flavor & Impact канала BevNET.com