Yorkshire Water 'Land & Rec' 30" TV: Principles Agency

Yorkshire Water own thousands of acres of land that are open to the public for everyone to enjoy. Thing is, not everybody was aware of the fact. This was another job for Walter - Yorkshire Water's splashy little chap devised by Principles Agency.

In this commercial, Walter is found at home, packed with energy, using everyday objects to demonstrate the wide diversity of activities the Yorkshire public are free to enjoy on Yorkshire Water land. Walking, fishing, cycling, birdwatching, horseriding - the list goes on and our job was to drive viewers to Yorkshire Water's website for full details and maps. We even created walking guides in the form of downloadable podcasts narrated by Walter.

Видео Yorkshire Water 'Land & Rec' 30" TV: Principles Agency канала PrinciplesAgency