How a green owl became a billion dollar marketing case (and what you can steal from it)

In 2021, a 23-year-old walked into Duolingo's office and asked if she could post on the brand's dead TikTok account.

Her boss said yes mostly because nobody had a better idea.

Three years later Duolingo had 116 million active users, an 11 percent engagement rate on TikTok when most brands sit at 2 or 3, and a marketing case that business schools are still trying to figure out.

In this video I break down the three moves she made that turned an unused account into one of the most studied marketing cases of the last decade, and what any creator or business owner can take from it right now.

You'll understand:

- Why leaning into what people are already saying about your brand is more powerful than any positioning strategy you could engineer
- How Duolingo built 116 million active users without ever talking about language learning
- The one line that describes their entire content strategy, and why most brands will never be willing to do it
- And what all of this means for your content, your offers, and your business

This is a marketing analysis of the most unexpectedly successful brand on the internet.

On this channel, I break down the real mechanics behind what the biggest names in marketing and business are actually doing, so you can apply the same thinking to your own business without spending years figuring it out yourself.

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ABOUT CAYÃN VANDERLINDE

Digital marketer and direct response strategist with a portfolio of over $33M in revenue generated through digital marketing.

I've worked across industries like e-commerce, Forex, wellness, and online education, developing copywriting, branding, and online growth strategies for businesses worldwide.

Instagram: @cayanvanderlinde

#Duolingo #Marketing #DigitalMarketing #PersonalBranding #Copywriting #ContentMarketing #BrandStrategy #Entrepreneur #OnlineBusiness #BrandBuilding #TikTokMarketing #GrowthStrategy #BusinessGrowth #MarketingTips #Branding

Видео How a green owl became a billion dollar marketing case (and what you can steal from it) канала Cayãn Vanderlinde