Scaling techniques in research methodology with examples / Scales of Measurement with examples

Hello friends.
In this video I had explained different scaling techniques with different examples in easy language.

The scaling technique is a method of placing respondents in the continuation of the gradual change

in the values, symbols or numbers pre-assigned based on the characteristics of a specific object according to the defined rules.

All scaling techniques are based on four pillars, that is, order, description, distance and origin.

Marketing research is highly reliable on scaling techniques,

without which no market analysis can be performed.

So now let us understand different scaling techniques in detail with examples.

I had covered Following scaling with different examples in each and every point.

TIMESTAMPS
0:00 Welcome to my channel Management By Dr. Mitul Dhimar
0:33 Meaning of scaling
1:14 (A) Primary scale of measurement
1:28 1. Nominal scale
2:09 2. Ordinal scale
3:13 3. Interval scale
4:04 4. Ratio scale
4:56 (B) A comparison of scaling techniques
5:07 1. Comparative scales
5:26 a. Paired comparison scaling
6:09 b. Rank order scaling
7:26 c. Constant sum scaling
8:30 d. Q-sort scaling
9:28 2. Non-comparative scaling techniques
9:48 a. Continuous rating scale
10:38 b. Itemized rating scale
11:02 i. Likert scale
11:53 ii. Semantic differential scale
12:39 iii. Stapel scale

I hope you are able to clear different scaling techniques in research methodology.

Thanks for watching and commenting.

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Following are the link other research methodology videos I had prepared
1. Research process
https://youtu.be/bkzcB9rDgD8

2. Types of research
https://youtu.be/BseV8bhD14w

3. Classification of research design.
https://youtu.be/0xV52b5HGSo

4. Types of sampling methods
https://youtu.be/_pc3iHU9vHo

5. Questionnaire design process
https://youtu.be/6kXgTgtQGkE

6. Process of sampling
https://youtu.be/fN84g1hLB6M


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Видео Scaling techniques in research methodology with examples / Scales of Measurement with examples канала Management by Dr. Mitul Dhimar