Coronavirus & Small Business Messaging in a Crisis 🤔 (Social Media, Authenticity, Customer Service)

I’ve been getting a lot of questions about messaging during a crisis. It can be hard to know what to say, right? Like, you don’t want to come off saying something insensitive but at the same time, you know you have to keep showing up online for your handmade business, so you have to figure out something to say. Well, I’ve got you covered.

Covid-19 is a crisis like we’ve never seen before both in terms of its worldwide reach and duration. So the first thing is, it’s absolutely important that you don’t stick your head in the sand and pretend like it’s not happening. We’ve had other crises before. Maybe there was a natural disaster a few states away from you, and you just kinda ignored it. It wasn’t in your backyard. And that’s fine.

Chances are, if you have a nation-wide audience, the hurricane or whatever the crisis is, wasn’t on people’s minds for more than a day, and so your business-as-usual-approach worked. At the time. But this is not a temporary situation. And everyone in the world is affected. You can’t just wait this out. You can’t pretend it isn’t happening. And at a bare minimum, you owe it to your customers to keep them up to date about your business.

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Видео Coronavirus & Small Business Messaging in a Crisis 🤔 (Social Media, Authenticity, Customer Service) канала Creative Hive