Number 1 Piece of Advice #sales #salestips #shorts

As someone who's scaled multiple seven and eight-figure companies, the greatest lesson I've learned in sales is counterintuitive yet profoundly simple: no one likes being sold to. This realization transformed my entire approach to sales, shifting the focus from selling to understanding.

In my experience, 90% of success in sales hinges on one crucial factor: does the prospect feel understood? Do they believe that you truly grasp the problem they’re trying to solve? It's not about pushing a product or service; it's about stepping into their shoes, seeing the world through their eyes, and acknowledging their pain points and aspirations.

The remaining 10% is about bridging the gap. Once you understand their problem, it's about clearly showing how what you offer can transport them from their current situation to their desired outcome. This isn’t about persuasive techniques or catchy sales pitches; it’s about honest communication and genuine solutions.

What's fascinating is that this approach requires minimal selling. It's more about listening – really listening. By creating a space where prospects feel heard and understood, you inadvertently create an environment where they are more inclined to buy.

This method has not only revolutionized the way I conduct sales but has also reshaped the ethos of my companies. We’re not just businesses; we’re problem-solvers, gap-bridgers, and, most importantly, attentive listeners.

To anyone out there looking to improve their sales process, remember this: the key isn't more aggressive selling techniques; it's deeper, empathetic understanding. When you shift your focus from selling to understanding, you don't just gain customers; you build relationships.

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