Do you use a calendar to schedule your content? You should - Walkin' 'n' Talkin' with Ruby: Ep. 90

Do you leverage a calendar to build and schedule your content? I don’t but you definitely should.

Don’t be like me.

Every day when I create content which is usually these videos, I wake up hoping for inspiration from a colleague, a podcast, from something I read, an influencer or thought leader. That’s a terrible idea. There are some days when I’m swimming in ideas and subjects and other days when the well is bone dry.

A better approach would be to sit down and think through the concepts and themes I’d like to review in my content and then carefully map that out by date into the future so there’s no question about what I’m doing and no excuse not to do it. That’s what I should be doing and you should too. I don’t… but that’s because I’m way too lazy, busy, reactionary, insert excuse here.

Don’t be like me.

Your content should not be reactive to your mood. It should be about your customers and their needs. What questions do they ask you regularly? What concepts are important to them? What is a timely topic that needs to be addressed? What is your thought leadership flag to be planted?

Regardless, making smart and interesting content as Sales and Marketing professionals is not optional anymore. People don’t just need to hear your message, they need to hear it consistently and regularly. Winging like I do only leads to broken system and bumpy results. Build your audience, provide them with as much value as you can but do it as often and consistently as you can.

Don’t be like me.

#entrepreneurs #sales #marketing

Видео Do you use a calendar to schedule your content? You should - Walkin' 'n' Talkin' with Ruby: Ep. 90 канала Chris O'Shea